Vodafone and a trio of banks to take steps as an industry and the UK government ask how their ads are attached to extremist material
Google executives are preparing for the dual of the Inquisition of the advertising industry and the government on the company’s plans to stop ads are extremist materials.
Many big name companies, advertising companies and government agencies have either pulled their advertising from Google and its YouTube video site or considering whether to do so with media giant sky, Telecom, Vodafone and a trio of banks, adding their names to the growing list over the weekend.
Head of European Internet firms, not Matt brittin, one of the two Google executives should be at the annual advertising week Europe event, which was attended by the largest companies in the world of advertising.
Sources said brittin had to face a barrage of questions about how advertising for large brands were attached to the video by extremists, including hate preachers and former leader of the ku Klux Klan David Duke.
The ads help to Fund payments to people who post videos with every 1000 clicks costs around £6. According to experts, it would cost £250,000 for extremists.
Brittin will not be one of the first people to address delegates on Monday, when the speakers will also include Director of marketing for Unilever’s Keith weed.
Unilever declined to comment on whether it has suspended advertising through Google.
Leading advertising agencies were quick to respond, the French marketing firm havas, whose clients include O2 and Royal Mail, pulling his ads in the end of last week. Agency publicis, the world’s third-biggest advertising firm, said it is reviewing its relationship with Google and YouTube.
The world’s largest advertising firm wpp through its media-buying unit GroupM, without canceling the ad, but sent large customers, ask them how they want to proceed.
The digital officer GroupM, Rob Norman, told Sky News that Google should publicly apologize to the companies, whose Reputation has been “compromised”.
Mark Howe, head of Agency business at Google Europe, middle East and Africa, will also speak at advertising week in Europe. His responsibilities, according to the company biography, include ensuring that Google “builds strong and trusting relationships with their customers”.
Brittin Not and HOU will be exposed to the questions the is shining earlier in the week in which the leaders have to explain themselves in a second meeting about the affair with government Ministers.
In a letter to the company, Yvette Cooper, who heads the special Committee of internal Affairs, has accused the company of “profiting from the hate.”
And senior officials from Google were summoned to the Cabinet of Ministers last week in connection with fears that a taxpayer-funded ads have appeared together with “inappropriate” video on YouTube. Google apologized, but told to return to the Cabinet this week with a plan and timetable for eliminating the problem.
The solution Vodafone, sky, HSBC, lloyds and Royal Bank of Scotland to suspend their ads or review, follows action last week by other brands. They include McDonald’s, L’oréal, Audi, Sainsbury’s, Argos and Bi-bi-si. Government spending was also suspended at that time as tesco is considered “suspended” the cost of YouTube.
BT said: “We take our responsibilities seriously as an advertiser and have a wide range of safeguards in place to ensure that our advertising does not appear on sites or content that could be devoted to offensive topics”
Although Google does not reveal what he plans to do, he realized that advertisers will say that they may not be sufficient to use existing tools, and it will offer tips on how companies can better use them.
However, Google is also expected to take a broader look at how an advertisement is placed, including whether it has enough checks and balances in place to avoid any unfortunate comparisons.
“We heard from our from our advertisers and agencies, loud and clear, that we can provide a simpler, more reliable ways to stop their ads from showing the disputed Content” – Ronan Harris, managing Director of Google UK, said last week.
Guardian among organizations withdrew their ads. Ads on the scheme membership of the Guardian refers placed along extremist materials through the Agency, acting on behalf of the media group used the ADX exchange, Google ads, which uses an automated system, known as programmatic trading.