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Eggs-porting is not easy

Eggs-porting isn't easy

Hack big chocolate egg to find nothing in the middle of one of the perennial disappointments in life.

Another chocolate company is the fact that most of the Easter eggs hollow is more than just frustrating, it’s problematic.

“It sounds funny, but there is a lot of air in Easter eggs in relation to their value in weight,” says Helen Pattinson, co-founder of the boutique British chain of chocolate Montezuma.

Oval eggs and the boxes needed to keep them intact means that compared to the amount of space they occupy in the container, it is impossible for Montezuma to charge the end user enough to make a decent profit.

Overseas sales account for about one-fifth of the total sales of the company for the financial year ending in may, he expects exports to hit 1 million pounds for the first time.

Despite the high demand from abroad, the firm is ready to send its chocolate eggs abroad.

“The economy is simply not added so far,” says Mrs. Pattinson, who was one of the founders of the company in 2000 with her husband Simon.

Eggs-porting isn't easy

The company has six stores in Southeast England and sells directly to consumers in the U.S. and Europe through its website, and then on export contracts. Still the majority of his overseas customers through partnerships with large retailers.

Despite the reputation of Swiss and Belgian chocolatiers, Mrs Pattinson said that she sees a growing demand for British chocolate.

“The latest gourmet artisan beginning to realize that UK is a fantastic chocolate maker,” she says.

Last year the UK exported a whopping £245m worth of chocolate, rose nearly a quarter in 2015.

Exports of unfilled chocolate and chocolate products, which include Easter eggs, amounting to more than 30 million pounds, which is 3% for 2015. Although the vast majority of them in the EU, the largest growth of export to the countries of EU, which has increased by almost a fifth, according to the Department of international trade.

Eggs-porting isn't easy

Is the trend, which not notice Sean Ramsden, Executive Director of the International Ramsden.

Family firm specializiruetsya on the export of British cuisine abroad, and Mr Ramsden said that Easter is a busy period after Christmas.

The awkward shape of chocolate eggs is not a problem for the company, as it provides a much wider range of products that allows you to mix Easter egg with other products orders.

“Easter eggs are a popular product in the UK and they are very common. They [Easter eggs] is not as developed in other countries,” he says.

Grimsby when the company first began exporting in 1970, the business was largely due to expats. Marmite, brown sauce and baked beans were the items most in demand in the company’s markets in Spain, Portugal, France, Canada, Australia and Hong Kong.

He now delivers in more than 130 countries, and the turnover last year was 50 million pounds. Mr. Ramsden said that the company growth reflects the demand from the growing middle class.

“Food becomes the premium in force is imported. There is an element of value “Snob” in some markets,” he says.

Eggs-porting isn't easy

Especially in Asia, he says, customers are interested in having “something a little different or something more special” such as a foreign brand.

But he says many of his customers also have an international perspective, with second homes in the UK, for example, and a genuine love for British food.

Sharan Gill, who lives in Hong Kong, said that she always buys branded chocolate eggs for their children for Easter.

“It’s a tradition among my friends too, of both Western and Asian. I spend from 100 to 150 Hong Kong dollars (£10-£15; $13-$19) candy for the annual Easter egg hunt that my kids thoroughly enjoy.

“Easter seems to be a growing trend, partly because clubs and restaurants to actively promote it.

“Plus, Hong Kong has a large Expat community, a large part of which consists of Westerners, for whom Easter is a well-established tradition. It is also celebrated by the Catholic community of mostly Filipinos, who form a large part of the domestic staff,” she says.

Eggs-porting isn't easy

Passions around the Christian festival has reached such a climax that the house and the lifestyle gurus at good housekeeping magazine recently announced the celebration of “Christmas gift”.

More on Easter eggs:

It’s not just small firms benefit from a growing sense of community. Marks and Spencer says that it exports a large number of its popular egg its 468 stores abroad, they especially sell well in Hong Kong, Western Europe and the Czech Republic.

“We see double-digit sales growth of our Easter eggs international – people will buy in both our large ‘can give eggs, and impulse buying small bags of chocolate foiled eggs and bigger eggs for Easter is an event that is growing in popularity,” says the spokesman.

People really like eggs, and licensed character Star Wars r2d2 is currently the best seller at the international level, she adds.

Eggs-porting isn't easy

While market research firm Mintel does not track the British exports of chocolates, the data show in the world people eat more chocolate eggs.

“In Brazil, for example, the trade Association of ABICAB reported that 95 million chocolate Easter eggs sold in 2016, which is 19% more than in 2015. In this country, Easter eggs are a significant percentage of the annual income of chocolate,” says the global food and drink analyst Marcia Mogelonsky.

“In Ireland, consumers spent more than € 40 million (£34m; $42 million) for Easter eggs in 2016, while in the UK Easter egg market was estimated at 220 million pounds.”

This is the market that Montezuma Mrs Pattinson is clearly frivolous.

“This is about our new heads of product development to find the ones that don’t have so much air in,” she laughs.